1. Understand Client's Objectives
- Understand the problem
- Develop clear problem statement
- Define objectives for successful outcome
- Create engagement metrics
- Capture in contract
2. Situation Analysis
- Develop a clear picture of current business context relevant to the problem
- May include the following
- Target segment(s)
- Segment size
- Segment growth
- Share trends
- Competitive analysis
- Value proposition
- Technology trends
- Right to win in segment
3. Options assessment
- Segment options
- Product / Technology options
- Manufacturing options
- Go to market options
- Evaluate in terms of risk, time and cost
- Create decision matrix
4. Plan
- Select option
- Build execution plan
- Assumptions
- Milestones (decision points)
- Resource / skills
- Time and Cost budget
- Management / Oversight
- Reporting
- Financial model